Our Process

This is a paragraph about our process. This is a paragraph about our process. This is a paragraph about our process.
This is a paragraph about our process. This is a paragraph about our process. This is a paragraph about our process.
This is a paragraph about our process. This is a paragraph about our process. This is a paragraph about our process.

Stage One:
StoryFINDING

Shoot Later, Ask Questions First

Before we can tell a great story, we need to listen.
This listening phase is where the seeds of a powerful story are planted.

Story Detecting

Story Detecting is about listening to fully understand and agree upon the objectives of your story, to explore the bigger picture, and look for connections, differences, recurring themes, and underlying patterns that could inspire a great story idea.

Story Casting

Story Casting is where we get to know the personalities with the potential to drive your story - individuals with a deep desire, strong motivations, and qualities that resonate with your target audience.

P IS FOR PROCESS

At the heart of the StoryFINDING process is the search for five essential ingredients every great story needs:

PROBLEM, PEOPLE, PURPOSE, PLACE, and PLOT.

Problem: What is the challenge, the issue, the obstacle that needs to be overcome?

People: Who are the personalities striving to solve that problem?

Purpose: What drives those people? Here we define our Five Purpose Focus Words that will keep the vision and direction of your story clear at every stage.

Place: What is the Period? Where and what are the potential Locations? What Actions might be taking place? What Props might be used?

Plot: What twists and turns will keep your audience engaged? Here we choose one of Seven Plot Types that best fits with your objectives and a Story Shape that gives us an initial structure to work with.

Now your
story can begin...

Whatever business At the end of our StoryFINDING phase we have:
- a strong sense of PROBLEM, PEOPLE, PURPOSE, PLACE, and PLOT
- Five Purpose Focus Words
- Four Properties of Place
- a Plot Type
- and a Story Shape.

The Beginning. The Middle. The End.

The StoryTELLING phase is an end-to-end workflow, covering every step from the beginning (Pre-Production) through the middle (Production) to the end (Post-Production).

Pre-Production

Research
Character Development
Themes and Tone
Casting the Central Character
Choosing Additional Characters
Refining the Plot Points
Scripting
Storyboarding
Planning and Logistics

Production

Producing
Directing
Shooting (Cinematography, Lighting Design, Sound Recording):
- Interviews
- Actuality
- Scripted scenes
- B-roll

Post-Production

Editing Music & Sound Design Colour Grading Final Delivery - Exporting optimised content for: websites, social media, television, and mobile devices.

Stage Two:
StoryTELLING

Find - Tell - Deliver - Succeed - Repeat - Find - Tell - Deliver -Succeed - Repeat

NEED A SHORT PARAGRAPH HERE ABOUT MEASURING EFFECTIVENESS & HOW WE FOLLOW UP. I NEED TO WRITE THIS.
BUT WE COULD JUST PUT IN THREE OR FOUR LINES OF TEXT
FOR NOW.

Every Business Has A Story...

Let's Make Yours A Bestseller!

We’d love to be your story-driving sidekick for your next video marketing campaign or branded content project.

For your free copy of the 50 Pictures Guide to Finding and Telling G.R.E.A.T. Stories, complete our quick-fire questionnaire.

Designed & Developed By Fred