Story-Driven Video Strategy and
Production for Brands and Organisations
From broadcast to business
At 50 Pictures, we know how hard it is for brands and organisations to be seen, heard, and understood in a world of endless distractions.
But, thanks to our decades of experience in editorial storytelling for all the major UK broadcasters, we also know how to solve that problem for you.
StorySTRATEGY
We begin with a simple question: what does success look like for you?
Drawing on our broadcast experience, we map out which platforms and messages will make your story work, and create a practical plan to keep your content flowing.
StorySTRATEGY is about laying the groundwork - understanding your audience and your objectives - to ensure that we find and tell stories that deliver the results you want.
Our process
Our 50 Pictures StoryFINDING-to-StoryTELLING Process enables you to discover and tell a story that W.O.R.K.S. by distilling your story's mission into five Focus Words that guide every creative decision:
What’s most inspiring about this story?
What makes it different?
Who’s the audience?
How should this story make them feel?
What change do we want them to make?
Our process can create story-driven
videos across every business need:
Explainers and Product Demonstrations
These clarifying stories make complex ideas simple and memorable. Perfect for helping your audience understand your products, services, or concepts.
Brand Heritage and Founder Stories
These origin stories build trust by sharing why and where you began. They help audiences connect with the people and the passion that drives what you do.
Training and Educational Stories
These teaching stories guide people through processes and practices. They help people understand not just what to do and how to do it, but why each step matters.
Recruitment and Onboarding
These stories bring your culture and values to life for potential and new team members. They help people understand what makes your organisation different and why they should be part of it.
Behind-The-Scenes and Day-in-the-Life
These documentary stories create emotional connections through candid experiences. They invite audiences into moments and worlds they rarely get to see.
Product Launches and Industry Analysis
These vision-focused stories reveal innovation and future direction. They position you as a pioneer in your field while helping audiences see what's possible.
Case Studies and Customer Testimonials
These problem-solving stories show how you've helped others overcome challenges. They build confidence by showing real-life examples of your solutions in action.
Our Story Begins…
When you partner with 50 Pictures, we take the time to understand what matters most to you. We believe in open collaboration, clear communication, and, most importantly, making sure that every story truly W.O.R.K.S. for you.
Want to know more?
1. Download our guide: "How to Find and Tell A Story That W.O.R.K.S. (Again and Again)" - and discover the proven process we use to craft stories that connect.
2. Arrange a free 30-minute Discovery Call where we can gather around a flickering screen and explore how story-driven videos can become your strongest business asset.
“Storytelling is the most
powerful
way to put
ideas into the world today.”
- Robert McKee, storytelling mentor to Pixar, Disney, Nike, and more
StorySTRATEGY - StoryFINDING - StoryTELLING
Where every story W.O.R.K.S.
© 2025, 50 Pictures Ltd. All Rights Reserved.
Designed & Developed By Fred