50 Pictures
DROP IT, PUNK!
Drop the soulless marketing videos and step away from the boring, fact-filled content.
It's time to tell a Damn Good Story.
It's time to tell a Damn Good Story.
Facts v Friction
Your organisation has lots to say - and the stats and data to back it all up. But in a world already overflowing with facts, can you even get a word in edgeways?
Nope. Not unless you tell a Damn Good Story.
Stories are information PLUS emotion. They're struggles, stakes, and surprises. Content loaded with challenges.
Friction not facts.
This is what makes all the difference. It's the reason story-driven videos don't just hit between the eyes and ears - they punch in the gut, burn in the heart, and light a fuse in the mind - and sometimes squeeze a little squeak from the bum too.
They're also a lot more fun than facts. (And that's a fact!)
Nope. Not unless you tell a Damn Good Story.
Stories are information PLUS emotion. They're struggles, stakes, and surprises. Content loaded with challenges.
Friction not facts.
This is what makes all the difference. It's the reason story-driven videos don't just hit between the eyes and ears - they punch in the gut, burn in the heart, and light a fuse in the mind - and sometimes squeeze a little squeak from the bum too.
They're also a lot more fun than facts. (And that's a fact!)
Keep It Real
Marketing shouldn't feel like marketing. It should feel like a damn good story. And damn good stories are about real people with real purpose overcoming real problems in a real place.
At 50 Pictures, we don't care about trends, viral moments, or what's "hot" in digital marketing. We care about stories - real ones.
At 50 Pictures, we don't care about trends, viral moments, or what's "hot" in digital marketing. We care about stories - real ones.
"Stories are up to 22 times more memorable than facts alone.”
Jennifer Aaker
Stanford Graduate Business School
Stanford Graduate Business School
People, Not Plots
People connect with people, not plots. This is the lesson we learned telling stories for the BBC, ITV, Channel 4, Channel 5, and Netflix.
Along the way, we built a StoryFINDING-to-StoryTELLING Process - a system that cuts out the guesswork and puts purpose-driven people at the heart of every story.
With our process, you don't waste hours debating and second-guessing ideas, you don't check your horoscope to see if cosmic energies are perfectly aligned for inspiration, and you never ask Chat GPT to "write me a witty and completely original brand video script."
(Spoiler Alert! - people tell the best stories.)
Instead, you go steadily and easily from one solid step to another.
Momentum builds.
Clarity sharpens.
And before you know it, you've got a damn good story. A story that W.O.R.K.S for you, whether you're telling...
Along the way, we built a StoryFINDING-to-StoryTELLING Process - a system that cuts out the guesswork and puts purpose-driven people at the heart of every story.
With our process, you don't waste hours debating and second-guessing ideas, you don't check your horoscope to see if cosmic energies are perfectly aligned for inspiration, and you never ask Chat GPT to "write me a witty and completely original brand video script."
(Spoiler Alert! - people tell the best stories.)
Instead, you go steadily and easily from one solid step to another.
Momentum builds.
Clarity sharpens.
And before you know it, you've got a damn good story. A story that W.O.R.K.S for you, whether you're telling...
"How we came to
be"
Not just your origin story - your "Why the hell we exist" story
Whether it's Brand Heritage or Founder Stories, this is how you turn backstory into buy-in - showing the problems you set out to solve and making people care about what you do and why you do it.
Not just your origin story - your "Why the hell we exist" story
Whether it's Brand Heritage or Founder Stories, this is how you turn backstory into buy-in - showing the problems you set out to solve and making people care about what you do and why you do it.
"What we believe in"
If you don't stand for something, you stand for nothing
These stories prove your principles in action - whether it's a Passion Project or a deep dive into Workplace Culture. They help customers, staff, and newbie employees get what you stand for - and why they should care.
If you don't stand for something, you stand for nothing
These stories prove your principles in action - whether it's a Passion Project or a deep dive into Workplace Culture. They help customers, staff, and newbie employees get what you stand for - and why they should care.
"Why we do this"
Show them, don't tell them
Behind-the-Scenes. Day-in-the-Life. Candid, raw, and real. These documentary-style stories pull people in, make them feel something, and allow them to experience your world firsthand.
Show them, don't tell them
Behind-the-Scenes. Day-in-the-Life. Candid, raw, and real. These documentary-style stories pull people in, make them feel something, and allow them to experience your world firsthand.
"Where we're heading"
Looking forward to the future
Vision stories - Product Launches, Industry Insights, Big Ideas. This is where you claim your space as a pioneer, setting the agenda instead of reacting to it.
Looking forward to the future
Vision stories - Product Launches, Industry Insights, Big Ideas. This is where you claim your space as a pioneer, setting the agenda instead of reacting to it.
"How things
work"
No one reads the manual
Explainers. Product Demos. Step-by-step guides that cut the confusion and make things click. If you want people to understand how your product, service, or even the whole organisation works - without boring them to death - this is how you do it.
No one reads the manual
Explainers. Product Demos. Step-by-step guides that cut the confusion and make things click. If you want people to understand how your product, service, or even the whole organisation works - without boring them to death - this is how you do it.
"What lasting differences we've
made"
Proof beats promises
Before-and-Afters. Impact Reports. Real change, measurable and undeniable. If you want people to believe in what you do, show them the results.
Proof beats promises
Before-and-Afters. Impact Reports. Real change, measurable and undeniable. If you want people to believe in what you do, show them the results.
"We're not what you
think"
Change the narrative
Case Studies. Customer Testimonials. Problem-solving in action. If people have doubts, this is where you flip the script and prove them wrong - with real stories, real results, and zero marketing jargon.
Change the narrative
Case Studies. Customer Testimonials. Problem-solving in action. If people have doubts, this is where you flip the script and prove them wrong - with real stories, real results, and zero marketing jargon.
Finding and Telling a Story that W.O.R.K.S.
Damn good stories don't just happen. They're found, shaped, and sharpened.
Our StoryFINDING phase is where we dig deep and unearth the gold, using our unique W.O.R.K.S. Questions and Answers Process.
We don't want to get too technical here, but this is the gist of how W.O.R.K.S. works:
1. We listen and research to gather as much information as we can - Character Snapshots, industry insights, raw information, quirky connections, unexpected angles etc.
2. We use this Story Stuff to generate multiple story ideas.
3. We pressure-test every idea against the overall objectives until the strongest story emerges. We do this by asking five key questions to generate five single-word answers...
Our StoryFINDING phase is where we dig deep and unearth the gold, using our unique W.O.R.K.S. Questions and Answers Process.
We don't want to get too technical here, but this is the gist of how W.O.R.K.S. works:
1. We listen and research to gather as much information as we can - Character Snapshots, industry insights, raw information, quirky connections, unexpected angles etc.
2. We use this Story Stuff to generate multiple story ideas.
3. We pressure-test every idea against the overall objectives until the strongest story emerges. We do this by asking five key questions to generate five single-word answers...
-
Wonder WordWhat's most inspiring about this story?W
-
Originality WordWhat makes this story different? (If it's been done before, why bother?)O
-
Reach WordWho cares?R
-
Kindle WordWhat feeling will this ignite? (Emotion is everything.)K
-
Shift WordWhat change in behaviour will this story prompt?S
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These five Focus Words don't just reveal the strongest story - they become our compass. They guide every creative decision we take together in the StoryTELLING phase, making sure that every single one of your story-driven videos W.O.R.K.S.
Still here? Good. That means you get it.
We're not for everyone. If you want a quick, off-the-shelf video that ticks a few marketing boxes, we're not the people you're looking for.
But if you want an authentic story that stops people mid-scroll, makes them think, makes them laugh - maybe even makes them angry or upset - and generates the results you need, then this could be where our story begins...
But if you want an authentic story that stops people mid-scroll, makes them think, makes them laugh - maybe even makes them angry or upset - and generates the results you need, then this could be where our story begins...
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Read our StoryFINDING GuideFind out more about our process, with our handy guide on How To Find a Story That W.O.R.K.S.
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Then book a Discovery CallWhere we can gather around a flickering screen for a 50-minute chat and see how we could partner up.
"Trust the process. Your time is
coming. Just do the work, and the results will handle themselves."
Tony
Gaskins
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