Customers human?
Then tell them a story.
Humans Love Stories
Stories are, without exception, always about a person striving to solve a problem.
And since human beings love solving problems, we love stories.
Stories involve us. Engage us. Motivate us. Inspire us. They remind us about what really matters.
So, if your organisation has a human problem to solve, your best bet is to tell a cracking story.
And since human beings love solving problems, we love stories.
Stories involve us. Engage us. Motivate us. Inspire us. They remind us about what really matters.
So, if your organisation has a human problem to solve, your best bet is to tell a cracking story.
P is for People with Purpose
(and a Problem-Solving Process)
(and a Problem-Solving Process)
At 50 Pictures, we put people with a sense of purpose at the heart of every problem-solving story we tell.
And every story follows a repeatable, reliable, problem-solving process:
StoryFINDING-to-StoryTELLING
If you’re not sure what kind of story your organisation needs, these seven classic archetypes are a good place to start...
And every story follows a repeatable, reliable, problem-solving process:
StoryFINDING-to-StoryTELLING
If you’re not sure what kind of story your organisation needs, these seven classic archetypes are a good place to start...
“How we came to
be”
This is where you tell your backstory - showing your motivations, the Herculean efforts you made, and the unexpected challenges you had to overcome to get to where you are today.
This is where you tell your backstory - showing your motivations, the Herculean efforts you made, and the unexpected challenges you had to overcome to get to where you are today.
“What we believe
in”
These stories prove your principles through action. They help customers and staff get what you stand for. And why it matters.
These stories prove your principles through action. They help customers and staff get what you stand for. And why it matters.
“Why we do
this”
This is Behind-the-Scenes, Day-in-the-Life, Observational Documentary stuff. Candid, raw, and real. Stories that pull people in and allow them to experience your world firsthand.
This is Behind-the-Scenes, Day-in-the-Life, Observational Documentary stuff. Candid, raw, and real. Stories that pull people in and allow them to experience your world firsthand.
“Where we’re
heading”
Product Launches, Insights, Big Ideas, Hopeful Stuff. This is where you do reinvent the wheel - claiming your space as a pioneer. A visionary! Setting the agenda instead of reacting to it.
Product Launches, Insights, Big Ideas, Hopeful Stuff. This is where you do reinvent the wheel - claiming your space as a pioneer. A visionary! Setting the agenda instead of reacting to it.
“How things
work”
If you want people to understand how your product, service, or even your whole organisation works - without boring them to death - this is how you do it: with story-driven Explainers, Product Demos, and Step-by-step Guides that cut confusion and make things click.
If you want people to understand how your product, service, or even your whole organisation works - without boring them to death - this is how you do it: with story-driven Explainers, Product Demos, and Step-by-step Guides that cut confusion and make things click.
“What lasting differences we’ve
made”
To get people to believe in what you do and trust you like a friend, you need to show them the results of your work with Before-and-After stories that demonstrate measurable, undeniable change.
To get people to believe in what you do and trust you like a friend, you need to show them the results of your work with Before-and-After stories that demonstrate measurable, undeniable change.
“We’re not what you
think”
Changing the narrative
Surprising Case Studies. Customer Testimonials with a Twist. Problem-solving Parables. If people have doubts, this is where you flip the script with some game-changing revelations.
Changing the narrative
Surprising Case Studies. Customer Testimonials with a Twist. Problem-solving Parables. If people have doubts, this is where you flip the script with some game-changing revelations.
Our Story Begins
Your organisation is sitting on compelling, transformative stories that could solve your biggest problems:
finding good people (and keeping them), making customers care, showing what makes you original, pulling teams in the same direction, shifting how you’re seen...
So, the billion dollar question is:
finding good people (and keeping them), making customers care, showing what makes you original, pulling teams in the same direction, shifting how you’re seen...
So, the billion dollar question is:
“Stories are up to 22 times more
memorable than facts alone.”
Jennifer
Aaker - Stanford Graduate Business School
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