Damn Good StorySTRATEGY, StoryFINDING, and StoryTELLING Video Content for Ambitious Brands and Organisations
OUR STORY
About Us
50 Pictures is a team of TV professionals who spent years thinking that the secret to great content was the best kit, the biggest budgets, and a famous face or two.

We were wrong.
You don't earn attention by being the loudest, the most famous, or the one who splashes the most cash - you get it by telling the most compelling story.

Because stories are the most authentic and effective way to connect with a human audience. And even the occasional horse.
Our Team
At the heart of 50 Pictures is a core team that believes that marketing should never feel like marketing - it should feel like a Damn Good Story. So we bring decades of story-finding experience and storytelling expertise - telling stories for the BBC, ITV, Channel 4, Channel 5, and Netflix - to every project.

Around us is a wider family of trusted freelancers - a nimble, hand-picked crew - with specialist research, production, and post-production skills. We're all dedicated to telling Damn Good Stories - knowing that the best stories are found in real life.
  • Matthew Wheeler
    Founder/Story Yoda
    A filmmaker with a knack for finding stories in the most unlikely places, Matthew has directed, produced, and scripted hundreds of hours of TV, from historical series to travelogues to observational documentaries. His mission is to make storytelling your secret superpower.
  • Rob Miller
    Story Surgeon
    A storytelling craftsman with a razor-sharp eye for detail (with his glasses on), Rob has cut everything from feature films to hit TV series like Who Do You Think You Are? and MasterChef. From first draft to final cut, Rob knows how to bring stories to life - and how to teach others to do the same.
"The secret of getting ahead is getting started."
Mark Twain
Get started!