DON’T SHOOT...
...another forgettable,
fact-packed video.
Tell a Damn Good Story - and change things.
Tell a Damn Good Story - and change things.
Problem + Story = Solution
Stories are always about
a problem that needs to be solved - which is why stories themselves are such
brilliant problem-solving tools.
They work everywhere: Video. Audio. Email. PDF. Slides. Posters.
But while good stories cut through, the right story, told well, changes things.
So, if your organisation has a problem you’re struggling to solve, what’s the story you’re not telling?
They work everywhere: Video. Audio. Email. PDF. Slides. Posters.
But while good stories cut through, the right story, told well, changes things.
So, if your organisation has a problem you’re struggling to solve, what’s the story you’re not telling?
Our Mission...
Marketing shouldn’t feel like marketing - it should feel like something people want to watch, listen to, and share.
A story.
At 50 Pictures, we don’t do “viral content”, and we don’t care about “the next big thing” - because nothing beats a compelling story. Our mission is to find and tell yours...
A story.
At 50 Pictures, we don’t do “viral content”, and we don’t care about “the next big thing” - because nothing beats a compelling story. Our mission is to find and tell yours...
P is for People (and a Damn Good Process)
People connect with people, not plots.
So we put people with a sense of purpose at the heart of every story we tell.
And we find and tell every story using our repeatable and reliable StoryFINDING-to-StoryTELLING Process.
This takes you steadily and easily from one solid step to another.
Momentum builds. Clarity sharpens. And a problem-solving story comes into focus.
So...what’s your problem?
What story do you need to tell?
So we put people with a sense of purpose at the heart of every story we tell.
And we find and tell every story using our repeatable and reliable StoryFINDING-to-StoryTELLING Process.
This takes you steadily and easily from one solid step to another.
Momentum builds. Clarity sharpens. And a problem-solving story comes into focus.
So...what’s your problem?
What story do you need to tell?
“How we came to
be”
Not just your origin story - your “What we went through to get here” story
This is where you tell your backstory - showing your motivations, the Herculean efforts you made, and the unexpected challenges you had to overcome to get to where you are today.
Not just your origin story - your “What we went through to get here” story
This is where you tell your backstory - showing your motivations, the Herculean efforts you made, and the unexpected challenges you had to overcome to get to where you are today.
“What we believe
in”
If you don’t stand for something, you stand for nothing
These stories prove your principles through action. They help customers, staff, and newbie employees get what you stand for - and why it matters.
If you don’t stand for something, you stand for nothing
These stories prove your principles through action. They help customers, staff, and newbie employees get what you stand for - and why it matters.
“Why we do
this”
Show them, don’t tell them
This is often Behind-the-Scenes, Day-in-the-Life, Observational Documentary stuff. Candid, raw, and real - these stories pull people in and allow them to experience your world firsthand.
Show them, don’t tell them
This is often Behind-the-Scenes, Day-in-the-Life, Observational Documentary stuff. Candid, raw, and real - these stories pull people in and allow them to experience your world firsthand.
“Where we’re
heading”
Looking forward to the future
Vision stories - Product Launches, Insights, Big Ideas, Hopeful Stuff. This is where you actually do reinvent the wheel - claiming your space as a pioneer, setting the agenda instead of reacting to it.
Looking forward to the future
Vision stories - Product Launches, Insights, Big Ideas, Hopeful Stuff. This is where you actually do reinvent the wheel - claiming your space as a pioneer, setting the agenda instead of reacting to it.
“How things
work”
Because nobody reads the manual
Explainers. Product Demos. Step-by-step guides that cut confusion and make things click. If you want people to understand how your product, service, or even your whole organisation works - without boring them to death - this is how you do it.
Because nobody reads the manual
Explainers. Product Demos. Step-by-step guides that cut confusion and make things click. If you want people to understand how your product, service, or even your whole organisation works - without boring them to death - this is how you do it.
“What lasting differences we’ve
made”
Proof beats promises
Before-and-Afters. Real, measurable, undeniable change. To get people to believe in what you do and trust you like a friend, you need to show them the results of your work.
Proof beats promises
Before-and-Afters. Real, measurable, undeniable change. To get people to believe in what you do and trust you like a friend, you need to show them the results of your work.
“We’re not what you
think”
Change the narrative
Surprising Case Studies. Customer Testimonials with a Twist. Problem-solving Parables. If people have doubts, this is where you flip the script and hit them with some game-changing revelations.
Change the narrative
Surprising Case Studies. Customer Testimonials with a Twist. Problem-solving Parables. If people have doubts, this is where you flip the script and hit them with some game-changing revelations.
Our Story Begins...?
If you want quick, play-it-safe, fact-packed content that ticks a few marketing boxes, we’re
not the people you’re looking for.
But if you actually want to solve a problem and change things, then you need to do something different. So let’s find the story only you can tell - a story that strikes at the heart, sticks in the mind, and moves people to action.
But if you actually want to solve a problem and change things, then you need to do something different. So let’s find the story only you can tell - a story that strikes at the heart, sticks in the mind, and moves people to action.
-
Read our StoryFINDING GuideFind out more about our process - with our handy guide on How To Find a Story That W.O.R.K.S.
-
Then book a What’s Not Working? CallAnd let’s gather around a flickering screen for a 50-minute chat and diagnose the problems your story can solve.
“Stories are up to 22 times more
memorable than facts alone.”
Jennifer
Aaker - Stanford Graduate Business School
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